Command new technology to become future-proof

Build new technological and commercial capabilities fast, with campaigns that galvanise your business to rise to the challenge of customer centricity in the digital era.

Learn how FMCG companies use Filtered for:

noun_tick_684585-min DIGITAL      TRANSFORMATION noun_tick_684585-min SKILLS FRAMEWORKS
noun_tick_684585-min AUTOMATED CURATION noun_tick_684585-min CHANGE CAMPAIGNS
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Evolve faster

The gap between established FMCG companies and competitors is thinning. Size is no longer the defining factor, customer experience is. Whoever best leverages digital possibilities - online branding, search marketing, website/mobile optimisation, e-commerce - will gain and retain customer loyalty, the rest will fall behind.

The race is on to keep up with change, and FMCG businesses must build new commercial and technological capabilities fast. Fixing digital learning and linking it to talent and performance data is essential. We can help you:

  • Develop and deploy a streamlined, productised skills framework focused on exactly the capabilities you need to take command of new technologies

  • Accurately and scalably tag existing and new content against this framework to deal with digital content overload and personalise at scale

  • Run campaigns that galvanise your business to rise to the challenge of customer centricity in a digital era

  • Leverage learning and talent data analysis to increase the speed of infrastructure development and employee training

fmcg learning

The new necessities of learning

Watch Francesco Mantovani, Procter & Gamble’s Global Talent Development leader, chat to Filtered's Toby Harris about how learning has changed forever for FMCG companies.

Francesco Mantovani - new necessities of learning



Solve the problem of defining relevant skills

Building skill frameworks has fallen behind within large FMCG companies. Time and money are wasted on complex, static, multi-layered frameworks. Often based on no more than surveys and committee judgments, these legacy frameworks are rarely put into practice. External consultancies are brought in to help, but their frameworks are often too generic and unwieldy to keep up with the capabilities that matter in an evolving market.

We use data to deliver simple (we say ‘productised’) skills frameworks of less than fifty top-priority skills that will join people to content (via a skills signature) and meld current and future needs. Armed with a common language for mission-critical skills, you can make sense of learning and talent data and build easily searchable, evolving knowledge bases. 

top priority skills


average save on annual content spend with Content Intelligence


faster than human curation, with higher accuracy. 1000s of hours saved.


learning campaign engagement rates to industry average.


of our recommendations are marked useful


of users spend more time developing targeted capabilities


of users have applied a Filtered recommendation to improve their work


Fix search and automate curation

We know how hard it is to maintain and update vast libraries of internal training content to develop new products, streamline processes, and optimise the commercial workforce. Hundreds of thousands of internal resources sit alongside large external libraries like GetAbstract, Coursera and LinkedIn Learning. Plus there's all of the content out there on the web in the public domain. The vast availability of content makes tagging it by humans impossible.

Filtered has developed automated tagging tools and technology to analyse all of that content and curate that which is most relevant for your business, i.e. to your productised skills framework. Using the framework as a lens to examine all content enables efficiency savings as we can advise on saving money by cutting underperforming libraries and surfacing the really outstanding assets.

Then we deliver them to the right people at the right time. And the best part is, we can get it up and running in a matter of weeks, not months, to help to react with agility to upskill and reskill your teams. 


curation - lxp


How Procter & Gamble’s Global Talent and Development lead is using data to stay ahead of the pack 

FMCG companies need to take advantage of everything new technology can offer or they’ll lose their customers to companies that will. As a learning and development professional, it's up to you to help your organisation transform its people to face its challenges. The pressure's on.


Deliver change and engagement at scale

Going digital means changing the way you communicate. You can’t just expect your busy employees to come to your learning system. You’ll need to persuade them with high-quality, intelligent and intentional comms.

Microsoft Teams is being deployed across the FMCG sector. Getting people to engage - and doing something good with their engagement - is critical. Our Teams integration is helping FMCG organisations to build campaigns that:

  • Bridge the gap between legacy LMS and intranet platforms and users by pushing notifications into email and MS Teams
  • Capture new data on learning and skill development to plug shifting gaps in your organisational knowledge
  • Re-engage your people in your most important change programmes


magpie engagement campaign full


Francesco Mantovani

“Filtered's passion, flexibility and beta mindset are an example of how we want to work with partners. Thanks for making marvelous things with us and for us!”

Francesco Mantovani

Global Talent Development, Procter & Gamble

Martin Peart, GSK

'I had 70,000 or 80,000 content items available across different partners, it was overwhelming. When I started working with Filtered, I realised there are better ways to do it. Using technology and algorithms we were able to focus on the right pieces of content for different skills.'

Martin Peart

People Effectiveness Director, GSK

Nicole Stead - Heineken

‘The Filtered platform really helps us to improve the overall learning experience in a way that, in Heineken, we have never been able to do before."

Nicole Stead

Global Digital Learning Lead, Heineken

Avinash Chandarana

“Filtered help connect the dots of L&D resources using AI and machine learning - personalizing great content for our talent.”

Avinash Chandarana

Global L&D Director, MCI Group

Peter Manniche-Riber

"Filtered takes competencies and skills we want in the business and intelligently provides learning recommendations at the individual level."

Peter Manniche Riber

Head of Digital Learning, Novo Nordisk

Josh Bersin

“The real key is intelligently recommending the right content to each user in a personalized way. These are the things that companies like Filtered are working on – making learning ever-more relevant in the flow of work.”

Josh Bersin

Principal Founder, Bersin by Deloitte

Ann Watson, Enginuity

"Working with Filtered has proved to be an effective and powerful partnership. It has put a meaningfully personalised platform in the hands of engineers at rest at the very moment that they needed it."

Ann Watson

CEO, Enginuity

Donald H Taylor

"Filtered represents the future, actually the present, of AI in learning."

Donald H Taylor

Chairman, The Learning and Performance Institute

Donna McGrath

"This is the technology that Royal Mail Group has been waiting for to deliver digital learning via quality recommendations."

Donna McGrath

Head of Digital Learning, Royal Mail Group

Dr Nalayini Thambar, University of Nottingham

"I can’t begin to tell you how pleased I am that Filtered has launched at Nottingham and how grateful we are for your work and patience as we worked through the implementation."

Dr Nalayini Thambar

Director of Careers and Employability

Fiona MacDonald

“Introducing Filtered was such a departure from how L&D used to be done at Reach. Filtered is the perfect embodiment of what the department itself offers. We’ll give you the tools so you can make your masterpiece.”

Fiona MacDonald

Group L&D Business Partner, Reach plc

Paola Perisinotto

"We chose Filtered because they are the only provider we know of who combine an advanced personalization tool with content curation expertise and the data analytics expertise to prove ROI for our customers."

Paola Perissinotto

Strategic Change Manager, City & Guilds

Louise Drake

"I've never seen a system that works in this way and believe it will be the future of learning. Non-linear and personalised. The team are fantastic to work with and are open and willing to share their knowledge and expertise"

Louise Drake

Director of Programmes & Leadership Innovation, Clore

Binda Patel, Sutton Trust

“We wanted to leverage the technology offered by Filtered to provide a really personalised journey for our students. It's incredibly smart how much their technology improves the more our students interact with it."

Binda Patel

Head of Innovation, The Sutton Trust

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