Build new technological and commercial capabilities fast, with campaigns that galvanise your business to rise to the challenge of customer centricity in the digital era.
Learn how FMCG companies use magpie for:
 DIGITAL TRANSFORMATION |
SKILLS FRAMEWORKS |
| AUTOMATED CURATION |
CHANGE CAMPAIGNS |
DIGITAL TRANSFORMATION
The gap between established FMCG companies and competitors is thinning. Size is no longer the defining factor, customer experience is. Whoever best leverages digital possibilities - online branding, search marketing, website/mobile optimisation, e-commerce - will gain and retain customer loyalty, the rest will fall behind.
The race is on to keep up with change, and FMCG businesses must build new commercial and technological capabilities fast. Fixing digital learning and linking it to talent and performance data is essential. We can help you:
Develop and deploy a streamlined, productised skills framework focused on exactly the capabilities you need to take command of new technologies
Accurately and scalably tag existing and new content against this framework to deal with digital content overload and personalise at scale
Run campaigns that galvanise your business to rise to the challenge of customer centricity in a digital era
Leverage learning and talent data analysis to increase the speed of infrastructure development and employee training
Watch Francesco Mantovani, Procter & Gamble’s Global Talent Development leader, chat to Filtered's Toby Harris about how learning has changed forever for FMCG companies.
SKILLS FRAMEWORKS
Building skill frameworks has fallen behind within large FMCG companies. Time and money are wasted on complex, static, multi-layered frameworks. Often based on no more than surveys and committee judgments, these legacy frameworks are rarely put into practice. External consultancies are brought in to help, but their frameworks are often too generic and unwieldy to keep up with the capabilities that matter in an evolving market.
We use data to deliver simple (we say ‘productised’) skills frameworks of less than fifty top-priority skills that will join people to content (via a skills signature) and meld current and future needs. Armed with a common language for mission-critical skills, you can make sense of learning and talent data and build easily searchable, evolving knowledge bases.
AUTOMATED CURATION
We know how hard it is to maintain and update vast libraries of internal training content to develop new products, streamline processes, and optimise the commercial workforce. Hundreds of thousands of internal resources sit alongside large external libraries like GetAbstract, Coursera and LinkedIn Learning. Plus there's all of the content out there on the web in the public domain. The vast availability of content makes tagging it by humans impossible.
Filtered has developed automated tagging tools and technology to analyse all of that content and curate that which is most relevant for your business, i.e. to your productised skills framework. Using the framework as a lens to examine all content enables efficiency savings as we can advise on saving money by cutting underperforming libraries and surfacing the really outstanding assets.
Then we deliver them to the right people at the right time. And the best part is, we can get it up and running in a matter of weeks, not months, to help to react with agility to upskill and reskill your teams. To get a taste of what to expect, check out our free iteration of magpie for digital working.
CHANGE CAMPAIGNS
Going digital means changing the way you communicate. You can’t just expect your busy employees to come to your learning system. You’ll need to persuade them with high-quality, intelligent and intentional comms.
Microsoft Teams is being deployed across the FMCG sector. Getting people to engage - and doing something good with their engagement - is critical. Our Teams integration is helping FMCG organisations to build campaigns that:
“Filtered's passion, flexibility and beta mindset are an example of how we want to work with partners. Thanks for making marvelous things with us and for us!”
Francesco Mantovani
Global Talent Development, Procter & Gamble
“Filtered help connect the dots of L&D resources using AI and machine learning - personalizing great content for our talent.”
Avinash Chandarana
Learning and Development Director, MCI Group
“Introducing magpie was such a departure from how L&D used to be done at Reach. magpie is the perfect embodiment of what the department itself offers. We’ll give you the tools so you can make your masterpiece.”
Fiona MacDonald
Group L&D Business Partner, Reach plc
"Filtered represents the future, actually the present, of AI in learning."
Donald Taylor
Chairman, The Learning and Performance Institute"
"This is the technology that Royal Mail Group has been waiting for to deliver digital learning via quality recommendations."
Donna McGrath
Head of Digital Learning, Royal Mail Group
“The real key [is] intelligently recommending the right content to each user in a personalized way. These are the things that companies like Filtered are working on – making learning ever-more relevant in the flow of work.”
Josh Bersin
Principal Founder, Bersin by Deloitte
"We chose Filtered because they are the only provider we know of who combine an advanced personalization tool with content curation expertise and the data analytics expertise to prove ROI for our customers."
Paola Perissinotto
Strategic Change Manager, City & Guilds
"Filtered takes competencies and skills we want in the business and intelligently provides learning recommendations at the individual level."
Pieter Manniche-Rieber
Head of Digital Learning, Novo Nordisk
"I've never seen a system that works in this way and believe it will be the future of learning. Non-linear and personalised. The team are fantastic to work with and are open and willing to share their knowledge and expertise"
Louise Drake
Director of Programmes & Leadership Innovation, Clore
.jpg)
