We bring B2C digital marketing techniques to B2B customer success: branded, personalised campaigns that tap into what your people really care about and transform your internal communications capability. Our emails routinely achieve 80% open rates and 40% click-through rates. There’s no secret to it - just years of testing.
of our recommendations are marked useful
of users spend more time developing targeted capabilities
of users have applied a Filtered recommendation to improve their work
A successful launch is vital. The first campaign doesn’t announce Filtered to the world - it explains ‘what’s in it for me’ based on the in-depth interviews and focus groups we’ll have run with your team and end users. Don’t sell them learning. Sell them career progression and self-realisation, aligned to your company’s goals.
Each first step with Filtered, from creating your profile to completing your first learning recommendation, is rewarded with an message that takes you one step further. You don’t need a user manual for the platform - it’s all right there in your inbox.
Weekly or bi-weekly messages (we will advise but you will decide the cadence) will drop algorithmically personalised recommendations right into your inbox, bringing the benefits of Filtered outside of the platform. This is replicated by push notifications in MS Teams.
We incentivise engagement with messages that benchmark you against similar users, congratulating you for doing more or warning you that you’re behind. We also encourage you to complete any learning assets you’ve saved for later. When you’ve completed enough we start asking you about how you applied that learning - providing managers and administrators with proof of learning impact.
Going digital means changing the way you communicate. You can’t just expect your busy employees to come to your learning platform. You’ll need to persuade them with high-quality, intelligent and intentional comms.
Microsoft Teams is being deployed across the working world, and magpie has an integrated app. Getting people to engage - and doing something good with their engagement - is critical. We work with organisations to build campaigns that: