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Learnings from launching our own learning initiative

Posted on Sep 28, 2018 by Rob MacAllister

 

In March, I wrote an article titled ‘How does a learning company launch a learning initiative’. In it I spoke about the launch of magpie, our own learning recommendation engine, to our entire staff.

To promote the launch we ran a campaign titled ‘Dogfood’, based on the idea in tech of using your own product, often called eating your own dog food. The c

ampaign name also tied in with the campaign strapline, “Do GF”. We called our product globalfilter (or gf for sort) internally. Therefore, #DOGF was born.

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Topics: Learning & Development, Work Technologies, initiative