In March, I wrote an article titled ‘How does a learning company launch a learning initiative’. In it I spoke about the launch of magpie, our own learning recommendation engine, to our entire staff.
To promote the launch we ran a campaign titled ‘Dogfood’, based on the idea in tech of using your own product, often called eating your own dog food. The c
ampaign name also tied in with the campaign strapline, “Do GF”. We called our product globalfilter (or gf for sort) internally. Therefore, #DOGF was born.