LinkedIn’s feed is boring and could be improved by toning down promos and likes, and introducing an easy model (User-System-Content) for evaluating recommender systems in general. Like 40% of LinkedIn users, I’m on it every day. LinkedIn has a monopoly on public CVs which are useful for lots of reasons. And many of the articles are interesting. But the rest – epitomised by the activity feed – is dull. No wonder LinkedIn is one of the least sticky social media sites.
We’re working on how to personalise training to optimise productivity. In one strand of that project we are trying to understand the characteristics that make a recommendation useful. The recommendation might be for a book, a course, a video, an article, an experience, a mentor, a conversation, a tool, a tip… anything that’s made a difference to the way we work and the results we see.